“RSI Security was the best conversation, had the most appropriate pricing, and was just the right amount of invasiveness for our organization.”
- Ron Barry, VP/Founder @ Meltmedia
Challenges
Some of the biggest names in healthcare and biotech count on the digital marketing prowess of meltmedia to build out digital experiences. From websites and apps to email marketing, meltmedia helps life science companies build their brands in a tightly regulated space.
“We’ve been in this business for 20 years now,” explains Ron Barry, of meltmedia. “We’re end-to-end marketing for healthcare companies, starting with strategy all the way through to design, UX, and front and backend development.”
And when working to onboard an exciting new biotech client that had just gone public, it was critical for meltmedia to demonstrate that all digital marketing efforts would be in compliance with the EU’s new General Data Protection Regulation (GDPR), as well as CCPA and other state laws regarding privacy
“Out of the gate, they wouldn’t be able to effectively do their trial recruitment without being GDPR compliant,” Barry says. “And for us to kick off the relationship – and continue it for years – it pushed us to pursue GDPR sooner rather than later.”
1. GDPR PRE-ASSESSMENT
Since most of their client’s digital marketing efforts would run on meltmedia’s software, the first step was to conduct a GDPR pre-assessment. This phase helped determine what changes or improvements to meltmedia’s software needed to be made to meet GDPR standards.
This was conducted by RSI Security’s team working alongside meltmedia’s internal compliance team of about three members.
2. GDPR REMEDIATION
After the pre-assessment phase, RSI Security’s team worked hand-in-hand with meltmedia to ensure their marketing software and data security practices were up to GDPR snuff while engaging their biotech sales prospects.
“RSI Security has been great to work with, and their teams are easy to communicate with,” Barry says. “They gave us realistic tasks to work on – and a lot of help – throughout the whole remediation process.”
“Working with RSI has helped meltmedia solidify our commitment to being thought leaders in the data privacy and security space. As a company, we’ve always considered ourselves stringent about this, but understanding and implementing GDPR principles helped us take it to another level. We would not have been able to navigate through identifying gaps, updating our best practices, and creating a manageable plan for continued maintenance without the guidance and support of RSI as partners and resources.”
Ashley Beckman, Internal Project Manager @ meltmedia
3. GDPR OPERATIONALIZATION
Finally, RSI Security helped meltmedia fully integrate and operationalize GDPR best practices into their software, resulting in full GDPR compliance. Not only does meltmedia have an official GDPR certificate of attestation, but their partnership with the new client is flourishing.
“Between our PCS team and operations team, we’ve been operationalizing GDPR with the help of RSI Security for over the last year. And it’s been a really great run,” Barry says.
Outcome
Thanks to meltmedia’s forward-thinking stance towards addressing GDPR well ahead of time – before even engaging with RSI Security – most of their software and processes are now built to be GDPR compliant from the ground up.
“Securing the client relationship was the big win for us,” Barry explains. “Even more important to our company globally is that these GDPR compliant solutions we built for one or two clients are now broadly available to every potential customer in our biotech and pharma marketplace.”
- Ron Barry, VP/Founder @ Meltmedia
LATEST
Case Studies
Epic Games Case Study
Prior to our partnership, we were ready for PCI compliance to be a daunting challenge. However, after working with RSI Security, everything about the process has been as efficient and painless as possible. We’ve turned a potential weakness into a strength overnight.
Macomb Community College Case Study
Any college has quite a few departments, who are often not on the same page when it comes to IT or security. RSI Security met with vendors, partners, and internal staff and made sure everyone understood what needed to happen and how to make it happen.
Lumistry Case Study
“Everything about the certification process was seamless, from preparation through the actual assessment. We’re looking forward to a continued partnership with RSI Security.”
Tilly’s Case Study
“RSI Security helped us get policies and procedures ready, set us up to gather the evidence we needed, and then facilitated every step of the PCI assessment.”
Power Digital Case Study
“Constant communication. Weekly meetings. Went out of their way to be minimally intrusive to our business.”
Meltmedia Case Study
“RSI Security was the best conversation, had the most appropriate pricing, and was just the right amount of invasiveness for our organization.”
WorkWave Case Study
“We didn’t really have a ton of experience in payments compliance, But the RSI Security team was always patient with us, explaining what we needed. It really felt like they were along with us at every step to make sure we were successful.”
Finix Case Study
“With RSI Security, we feel like a valued client, not just another name in a book of customers. And that means a lot, especially when working with a small, but growing, company like Finix.”
CUSTOMERS
Organizations that trust RSI Security
